Eddy Haddad is the founder and driving force behind Level 33, the Sydney-based property development and construction group responsible for some of the biggest apartment projects to hit the Wollongong and southern Sydney markets in the past decade from the $175 million Kogarah Central to the Arka Kogarah
If you’ve searched “eddy haddad” or “eddy haddad level 33,” you’re probably trying to answer one simple question: who is the person actually running one of the region’s most active boutique developers? Here’s the full picture.
Who Is Eddy Haddad?
Eddy Haddad leads Level 33 as its founder and managing director, overseeing everything from site acquisition to design and delivery. He’s built his reputation less through media appearances and more through a steady, decades-long track record of completed apartment developments across Sydney’s south and the Illawarra region.
Eddy’s background is in construction and property, and that hands-on grounding shapes how Level 33 operates. Rather than outsourcing the design and build process, the company keeps design and construction in-house, a structure Eddy has leaned on to control quality across every project the business takes on.
In short: Eddy Haddad isn’t a passive investor or a name on a letterhead; he’s the operational and strategic lead behind every Level 33 project, involved in site selection, design direction, and delivery.
Who Owns Level 33?
Level 33 is privately, family-owned and operated, with Eddy Haddad as its founder and principal. Public company records list him as the controlling figure across the Level 33 corporate group, and industry press covering major acquisitions including the Wollongong CBD’s Easterly site consistently identifies him as the person behind the business.
Level 33 itself describes its structure as a family-run, Australia-owned builder-developer rather than a listed or institutionally-backed company. That ownership model is part of why the business can move quickly on site acquisitions and hold a long-term view on precincts like Wollongong, where it has built out a multi-project pipeline rather than a single one-off development.
In short: Level 33 is owned and led by Eddy Haddad, operating as a privately held, family-run development and construction business rather than a publicly listed or externally funded one.
How Did Eddy Haddad Build Level 33?
Level 33 traces its roots back to 1999, giving Eddy over two decades to shape the business from a smaller residential builder into one of the more prolific apartment developers in Sydney’s south and Wollongong.
From Sydney’s South to the Wollongong Growth Corridor
Level 33’s early projects were concentrated around Sydney’s southern suburbs areas like Riverwood and Kogarah, where the company is still headquartered. From there, Eddy expanded the business into Wollongong from around 2015 onward, spotting the growth corridor well before it became one of the most talked-about off-the-plan markets in NSW. That early move gave Level 33 a head start other Sydney-based developers didn’t have when they eventually turned their attention south.
A Design-and-Construct Model Built for Control
A big part of Eddy’s approach is keeping design and construction under one roof. Instead of handing projects off to third-party builders once plans are approved, Level 33 runs its own construction arm which means Eddy and his team retain control over build quality, timelines, and cost from concept through to handover.
In short: Eddy Haddad grew Level 33 from a Sydney-suburbs residential builder into a multi-project developer by expanding early into Wollongong and keeping design and construction in-house for tighter control over every build.
What Is Eddy Haddad’s Approach to Development?
Ask anyone who’s tracked Level 33’s projects and a pattern emerges: Eddy tends to favor boutique-scale, amenity-rich developments over sheer unit volume, even on large sites. Easterly Wollongong is a good example of a boutique collection of luxury coastal residences rather than a maximum-density tower, positioned deliberately at what Eddy has described publicly as the connection point between Wollongong’s city centre and its beachfront.
That same philosophy shows up in how Level 33 approaches site assembly. On projects like the Kogarah apartment site, the company spent roughly two years methodically acquiring a row of neighbouring properties rather than rushing to a smaller, less cohesive site, a patient, long-horizon approach to land assembly that’s become a recognisable part of how Eddy runs the business.
In short: Eddy Haddad’s development philosophy prioritises boutique-scale projects and patient site assembly over speed-to-market, even when it means a longer runway before a project launches.
What Projects Has Eddy Haddad Led at Level 33?
Here’s a snapshot of the major developments Eddy has led or is currently leading through Level 33:
| Project | Location | Scale | Status |
| Kogarah Central | Kogarah, Sydney | 233 apartments | Complete |
| Easterly Wollongong | Wollongong | 21 boutique coastal residences | Nearing Completion |
| Gallery | Wollongong | 213-unit precinct | Under Construction |
| Arka, Kogarah | Kogarah, Sydney | $35M, ~112 apartments | Council approval stage |
| Soleil, Homebush | Homebush, Sydney | 306 apartments (12 affordable) | Proposal filed |
| Atchison & Kenny | Wollongong | 336 units | Nearing Completion |
Between the Wollongong CBD and southern Sydney, this pipeline reflects a developer who’s chosen to go deep in a couple of growth markets rather than spreading thin across the country a strategy that lets Eddy build genuine local relationships with councils, architects, and communities in the areas Level 33 operates.
In short: Eddy Haddad’s project list spans large-scale precinct developments like Kogarah Central down to boutique 21-residence buildings like Easterly with a clear concentration in Wollongong and Sydney’s southern suburbs.
What’s Next for Eddy Haddad and Level 33?
With the Homebush dual-tower proposal recently lodged and the Bunnings (Flinders St.) still working through planning, Eddy’s next chapter looks like a continuation of the same strategy: expand cautiously into new Sydney submarkets while continuing to build out the Wollongong pipeline that’s defined Level 33 for the past decade.
In short: Eddy Haddad appears set to keep growing Level 33’s footprint in both Wollongong and Sydney, with an emerging interest in affordable-housing partnerships alongside its core market apartment developments.
Frequently Asked Questions
Who owns Level 33?
Eddy Haddad owns and founded Level 33. It operates as a privately held, family-run development and construction business rather than a publicly listed company, a structure that lets Eddy keep tight control over site selection, design, and build quality across every project.
Is Eddy Haddad still involved in Level 33 day-to-day?
Yes. Eddy remains the managing director and is directly involved in site acquisition, design direction, and project delivery; he’s not a background investor. Industry coverage of major deals, from the Easterly Wollongong launch, consistently quotes him directly on strategy and vision.
What is Level 33 known for building?
Level 33 is best known for apartment developments in Wollongong and southern Sydney, ranging from boutique coastal buildings like Easterly to large mixed-use precincts like Arka and Kogarah. The common thread across the portfolio is a design-and-construct model kept in-house rather than outsourced.
Where is Level 33 based?
Level 33 is headquartered in Riverwood, in Sydney’s south, with an active project pipeline spanning southern Sydney suburbs and the Wollongong CBD.
Is Level 33 a family-owned business?
Yes. Level 33 describes itself as a family-run, Australia-owned and operated builder-developer, with Eddy Haddad as founder and principal, rather than an institutionally backed or publicly listed group.
How long has Eddy Haddad been developing property?
Level 33 traces back to 1999, giving Eddy more than two decades of experience in residential and mixed-use property development by the time projects like Kogarah Central and Atchison & Kenny came to market.
